Rocheval & Aubertin

Overview

Concept project: the website of an imaginary business law firm, designed to earn the trust of executives who need seriousness. Restraint is the point: a dense serif, an ivory and midnight-blue palette with a single burgundy accent, and a strict grid of legal-document columns. The motifs come from the profession — sections numbered like statute articles, practice areas presented as a legal code table of contents with cross-references, case-law-style margin notes (clearly marked as fictional), and an ethics band set as justified text rather than hidden in the footer. A single moment of motion: on load, the firm name and positioning line are typed out letter by letter — then nothing moves again.

Details

Client
Projet conceptuel — cabinet fictif
Year
2026
Role
Art direction, design & development
Rocheval & Aubertin law firm website on mobile: firm name and positioning statement
Rocheval & Aubertin website on mobile: “Art. 2 — Method”, numbered principles and margin note
Rocheval & Aubertin law firm website on tablet: home page and preamble
Rocheval & Aubertin website on tablet: publications laid out like law review articles
Rocheval & Aubertin law firm website on desktop: serif headline and legal-document column grid
Rocheval & Aubertin website on desktop: practice areas as a legal code table of contents, books and titles
Rocheval & Aubertin website on desktop: partner profiles with education, admission and practice
Rocheval & Aubertin website on desktop: ethics and professional secrecy band set as justified three-column text
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