Rocheval & Aubertin
Overview
Concept project: the website of an imaginary business law firm, designed to earn the trust of executives who need seriousness. Restraint is the point: a dense serif, an ivory and midnight-blue palette with a single burgundy accent, and a strict grid of legal-document columns. The motifs come from the profession — sections numbered like statute articles, practice areas presented as a legal code table of contents with cross-references, case-law-style margin notes (clearly marked as fictional), and an ethics band set as justified text rather than hidden in the footer. A single moment of motion: on load, the firm name and positioning line are typed out letter by letter — then nothing moves again.
Details
- Client
- Projet conceptuel — cabinet fictif
- Year
- 2026
- Role
- Art direction, design & development
- The service
- Business websites







